Star looks for glory, fumbles at the stands

Sports on TV over the last ten years, says the Nielsen State of the Sports Media Report 2015, has undergone a dramatic transformation. "There is an enormous amount of sports content to choose from and a shocking amount of hours viewed." This was perhaps one of the many reports that the team at Star India pored over as it decided to go all out for the Rio 2016 Olympics, currently being telecast on eight channels (four HD and four non HD) and its digital platform, Hotstar. But as the Games get underway and the channel raises the pitch with #billioncheersforIndia campaign